logo - research

I spent quite a while gathering information about different logo's and brands and seeing how successful companies brand themselves. I then decided to look at country and city logo's. I liked how the different places got the vibe of the place across in the logo for example the spanish logo is showing that it is mediteranean and that it is warm and inviting.

I also like how brands such as coca-cola, boots and baileys that have been around for a long time have kept their original logo's and they are trusted. The companies do not need to rebrand as they are trusted by millions across the world.